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Lumpoti Lumpoti
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5 years ago
A consumer ________ study seeks to break down a population of individuals into smaller subgroups where individuals in a specific subgroup are similar to each other in terms of important characteristics and possess characteristics different from individuals in other groups.
A) response
B) reduction
C) selection
D) insights
E) segmentation
Textbook 

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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5 years ago
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Lumpoti Author
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5 years ago
If you're seeing this, please give up an vote, this person deserves it
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2 weeks ago
TY :)
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