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Diana55 Diana55
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7 years ago
Think about the creation of a brand concept map. The ________ step is where a researcher codes the maps created by each individual respondent and then, based on the data obtained, uses a set of decision rules to combine the individual maps in one master exemplar map.
A) aggregation
B) elicitation
C) mapping
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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6l46l4
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Diana55 Author
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7 years ago
Thanks once again, you've been extremely helpful this semester
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