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Lumpoti Lumpoti
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7 years ago
Mapes and Ross' copy testing methodology measures commercial persuasion by comparing pre-exposure brand preferences to post-exposure brand preferences.
A) True
B) False
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Lumpoti Author
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#2
7 years ago
This is correct, voted with confidence
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