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Lumpoti Lumpoti
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7 years ago
The following are potential considerations for A/B testing.

   - the length of the test
   - rotation of test and control ads
   - Characteristics of current and test ads

How many of these are mentioned by the text as important considerations in the planning of an A/B test?
A) 0
B) 1
C) 2
D) 3
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Lumpoti Author
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#2
7 years ago
If you're seeing this, please give up an vote, this person deserves it
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