Top Posters
Since Sunday
g
3
3
2
J
2
p
2
m
2
h
2
s
2
r
2
d
2
l
2
a
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
Lumpoti Lumpoti
wrote...
Go to Answer
Posts: 992
Rep: 0 0
7 years ago
The following statements refer to potential limitations of A/B testing.

   I.    When single changes are instituted sequentially, A/B testing takes a significant amount of       time in order to continuously test and compare modified ads to the current
      "best" ad.
   
   II.    When multiple changes are made all at once, it is impossible to say which specific
      changes affected the outcome.

Which, if any, of these statements is (are) true?
A) I only
B) II only
C) I and II are both true
D) Neither I nor II are true
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
Read 87 times
2 Replies
Replies
Answer verified by a subject expert
6l46l4
wrote...
#1
Top Poster
Posts: 506
Rep: 6 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Lumpoti Author
wrote...
#2
7 years ago
Thanks so much
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1087 People Browsing
 133 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 349
  
 1126
  
 406
Your Opinion
Previous poll results: What's your favorite funny biology word?