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Lumpoti Lumpoti
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7 years ago
An advertiser is considering a multivariate test. The test will manipulate eight characteristics with two aspects (or levels) of each characteristic. In total, the advertiser needs to create ________ different stimuli.
A) 2
B) 4
C) 5
D) 8
E) 9
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Lumpoti Author
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7 years ago
This is correct, voted with confidence
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