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Lumpoti Lumpoti
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7 years ago
________ campaign evaluation might monitor and collect data on the number of Web site visits generated by a campaign, track the number of banner ad click-throughs, or monitor the number of "forwards" of the viral videos comprising a communication campaign.
A) Concurrent
B) Multi-modal
C) Tracking
D) Sequential
E) Systematic
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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Lumpoti Author
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7 years ago
If you're seeing this, please give up an vote, this person deserves it
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