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o2 o2
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4 years ago
Imagine you want to change someone’s attitude on what car to purchase. Describe how you would form your arguments if you wanted to use central routes of persuasion. Then describe how you could form your arguments using peripheral routes of persuasion. Which type of persuasion would lead to long-lasting attitude change?
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JosieMcMillanJosieMcMillan
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4 years ago
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You can persuade someone using central routes by providing factual information such as how efficient the car is, how safe it is according to the ratings, the car’s reliability ratings, or how much utility the car would bring. On the other hand, peripheral routes of persuasion would emphasize how beautiful the car is, who else drives the car, or in which country it was produced. This type of information is less relevant to evaluating how good a car purchase would be relative to the reasons given in the central route of persuasion. According to the text, using central routes of persuasion lead to longer-lasting attitude change relative to peripheral routes of persuasion. This may be due to the fact that individuals using central routes of information processing are actually paying attention to and processing messages. Therefore, the opinions they form would have a strong foundation and be memorable.
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