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matashola matashola
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7 years ago
To achieve a specific higher level of profitability, a firm must improve customer satisfaction and retention by the same magnitude as the desired increase in profitability.
True or False?
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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D-manD-man
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7 years ago
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matashola Author
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7 years ago
I'll take your word for it, thx
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