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Samita.Brown Samita.Brown
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7 years ago
For products that project a “brand personality,” there is an opportunity to create customer value through the delivery of emotional benefits.
True or False?
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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D-manD-man
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Samita.Brown Author
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6 years ago
Correct!
Market-Based Management, 5th Edition (Best)
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