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matashola matashola
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7 years ago
Products that create a ____ can create customer value by delivering emotional benefits.
a.   consumer bond
b.   physical personality
c.   performance personality
d.   brand personality
e.   brand bond
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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#1NuggetsFan#1NuggetsFan
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7 years ago
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matashola Author
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6 years ago
Thanks for providing this
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