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Samita.Brown Samita.Brown
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7 years ago
What is the first step in competitive benchmarking?
a.   Identify a benchmark company.
b.   Track the benchmark’s company’s process advantage.
c.   Identify all relevant competitors.
d.   Identify a key area of competitive weakness.
e.   Identify a competitor’s key area of competitive strength.
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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#1NuggetsFan#1NuggetsFan
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Samita.Brown Author
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7 years ago
Thanks!
Market-Based Management, 5th Edition (Best)
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