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2 years ago
Which of the following statements is TRUE?
a.   While e-marketing channels have increased the reach of a marketing channel, they have not improved the operating efficiency.
b.   A direct marketing channel offers higher margins than an indirect channel, but the company must bear the full cost of channel management and of marketing expenses.
c.   Businesses start out by using a direct marketing channel and then expand into indirect channels.
d.   An indirect channel is often expensive, so it limits the number of customers a business can profitably reach.
e.   Original equipment manufacturers (OEMs) are part of a direct marketing channel system.
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Market Based Management
Edition: 5th
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Market-Based Management, 5th Edition (Best)
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2 years ago
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2 years ago
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Market-Based Management, 5th Edition (Best)
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