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Which factors influence a channel system’s competitive advantage?
a.   sale force size, sales force productivity, and/or share of distributor outlets
b.   customer reach, operating efficiency, and service quality
c.   customer value, sales revenues, and profitability
d.   product quality, product assortment, and product form
e.   after-sale services, availability/delivery, and transaction services
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Market Based Management
Edition: 5th
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