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matashola matashola
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7 years ago
A(n) _____ is a long-term strategy with a 3- to 5-year time horizon and specific performance objectives.
a.   tactical marketing strategy
b.   workhorse strategy
c.   bottom-line performance work-up (BPW)
d.   investment strategy
e.   strategic market plan
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Market Based Management

Market Based Management


Edition: 5th
Author:
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#1NuggetsFan#1NuggetsFan
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7 years ago
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matashola Author
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#2
7 years ago
I'll take your word for it, thx
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