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matashola matashola
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7 years ago
One core offensive strategy is Invest to Grow Sales in existing markets served by a company.  Name and describe the four fundamental offensive strategic market plans that can be used to increase a business’ penetration of an existing market.
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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#1NuggetsFan#1NuggetsFan
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7 years ago
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matashola Author
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7 years ago
I'll take your word for it, thx
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