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matashola matashola
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5 years ago
The degree to which a marketing strategy is successful will be detected first by _____.
a.   gains or losses in revenue
b.   market metrics that track customer satisfaction, retention and perceptions of value
c.   the financial performance measure of cash flow
d.   shareholder value
e.   net profit
Textbook 

Market Based Management


Edition: 5th
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D-manD-man
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5 years ago
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5 years ago
I'll take your word for it, thx
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