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seaweed seaweed
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7 years ago
When Walt Disney company's executives were planning to build a theme park in France, they firmly believed that the success of McDonald's and Coke as well as their success in Tokyo Disneyland ensures the runaway success of their plans. Disney policies prohibit sale or consumption of alcohol inside the theme parks which they also implemented in France. This proved to be a failure since consuming wine with the midday meal is a long-established custom in France. This is a classical example of:
A) the "think global, act local" principle.
B) being victim to the self-reference criterion.
C) a geocentric management orientation.
D) miscalculation of the rate of diffusion of innovations in Europe.
E) an unbiased perception of existing culture in Europe.
Textbook 
Global Marketing

Global Marketing


Edition: 7th
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ko-evolveko-evolve
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seaweed Author
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#2
6 years ago
Thanks so much!
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