Top Posters
Since Sunday
g
3
3
2
J
2
p
2
m
2
h
2
s
2
r
2
d
2
l
2
a
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
seaweed seaweed
wrote...
Go to Answer
Posts: 1496
Rep: 3 0
7 years ago
The diversity of cultures around the world is also reflected in languages and communication. When KFC translated its slogan "Finger Licking Good" it became "Eat your fingers" in Chinese; similarly "Pepsi is for Generations" became "your grandparents will come out of the grave to drink Pepsi." Studies showing how linguists have divided the study of spoken or verbal language demonstrates how verbal and non-verbal communication can have an impact on marketing around the world.
Textbook 
Global Marketing

Global Marketing


Edition: 7th
Authors:
Read 59 times
2 Replies
Replies
Answer verified by a subject expert
somemossomemos
wrote...
#1
Top Poster
Posts: 765
Rep: 4 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
This verified answer contains over 360 words.
1

Related Topics

seaweed Author
wrote...
#2
6 years ago
Answered correct!
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1087 People Browsing
 110 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 423
  
 2726
  
 332
Your Opinion
Which is the best fuel for late night cramming?
Votes: 145
Previous poll results: What's your favorite math subject?