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seaweed seaweed
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7 years ago
Colgate's Total is a new toothpaste brand whose formulation, imagery, and consumer appeal were designed from the beginning to translate across national boundaries. Which strategy did Colgate use with Total?
A) product-communications extension
B) product extension-communications adaptation
C) product adaptation-communications extension
D) dual adaptation
E) product innovation
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Global Marketing

Global Marketing


Edition: 7th
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ko-evolveko-evolve
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seaweed Author
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#2
6 years ago
Answered correct!
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