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Contesso Contesso
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7 years ago
The formulation, imagery, and consumer appeal of Colgate's Total brand toothpaste were designed to translate across national boundaries. This new global brand represents which type of product innovation?
A) discontinuous innovation
B) dynamically continuous innovation
C) continuous innovation
D) comparative innovation
E) dynamically discontinuous innovation
Textbook 
Global Marketing

Global Marketing


Edition: 7th
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ko-evolveko-evolve
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7 years ago
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