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Jeleci Jeleci
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6 years ago
When using a(n) ________, the respondent is typically asked to rate a brand, store, or some other object in terms of bipolar adjectives, such as cold and warm.
A) Likert scale
B) Stapel scale
C) balanced rating scale
D) semantic differential
E) image scale
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
Author:
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spicerspicer
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6 years ago
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Jeleci Author
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6 years ago
Excellent answer
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