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bosmann bosmann
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7 years ago
________ is a type of validity that consists of a subjective but systematic evaluation of the representativeness of the content of a scale for the measuring task at hand.
A) Content validity
B) Criterion validity
C) Construct validity
D) Coefficient validity
E) Type I validity
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
Author:
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spicerspicer
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7 years ago
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