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Regarding international marketing research, which of the following statements is (are) true?

bosmann

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7 years ago

Regarding international marketing research, which of the following statements is (are) true?

Regarding international marketing research, which of the following statements is (are) true?
A) Only one pretest is recommended in cross-national studies.
B) Demographics questions can be used without modification in cross-national studies.
C) Structured questions minimize the risk of cultural bias but are more sensitive to differences in educational levels.
D) Personal interviewing is the dominant survey method.
E) C and D

Textbook

Basic Marketing Research

Basic Marketing Research

Edition: 4^th

Author: Malhotra

Read 115 times

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bantero

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bosmann Author

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7 years ago

Good timing, thanks!

kc123

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Yesterday

Thanks

jbarnett14

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2 hours ago

Thanks

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