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dorean dorean
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6 years ago
Customer profitability-focused marketing ________.
A) continually updates the product without regard to the needs of the consumer
B) minimizes the cost of production in order to offer the product at the best price possible
C) aggressively markets products to consumers who do not necessarily think that they need the product
D) tracks costs and revenues of individual customers and then categorizes those consumers into tiers based on consumption behaviors that are specific to the company's offerings
E) invests money in attracting customers that are very sensitive to price and are not loyal to any given brand
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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dorean Author
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#2
6 years ago
Works, thanks
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