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elpkiosk elpkiosk
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In terms of expectations, when is a customer not satisfied, satisfied, and delighted?
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Consumer Behavior

Consumer Behavior


Edition: 11th
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handsome93handsome93
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A customer is satisfied when the expectations have been met; a customer is dissatisfied when expectations have not been met and the product did not perform as expected. A customer is highly satisfied or delighted when the product or service has exceeded the expectations of the customer.
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