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dorean dorean
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6 years ago
Which of the following factors does NOT make a one-sided message more effective than a two-sided message.
A) The audience is critical.
B) The audience is not likely to hear an opposing argument.
C) The audience uses the advertiser's products.
D) The audience initially favors the communicator's position.
E) All of the above make a one-sided message more effective than a two-sided message.
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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6 years ago
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dorean Author
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6 years ago
Smart ... Thanks!
prime7105
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Yesterday
Thanks
riptide
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2 hours ago
You make an excellent tutor!
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