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Posts: 930
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2 years ago
________, or the source's persuasive impact, stems from its perceived expertise, trustworthiness, and believability.
A) Source credibility
B) Source degradation
C) Source recognition
D) Source decoding
E) Source encoding
Textbook 

Consumer Behavior

Edition: 11th
Authors:
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wrote...
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2 years ago
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2 years ago
Such a reliable source, thank YOU
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