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dorean dorean
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6 years ago
The ________ method of measuring opinion leadership employs a self-administered questionnaire that requires respondents to evaluate the extent to which they have provided others with information about a product category or brand.
A) challenge
B) self-designating
C) heuristic
D) sociometric
E) key informant
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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