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chinka chinka
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6 years ago
If a mobile phone company, Mobile Power, offers a money-back guarantee to offset concerns that the product will not be worth its cost, it is an attempt to help mitigate consumers' perception of ________.
A) financial risk
B) functional risk
C) social risk
D) psychological risk
E) physical risk
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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6 years ago
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