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dorean dorean
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6 years ago
Cognitive learning theory suggests that ________.
A) most individual learning occurs in a controlled environment in which individuals are "rewarded" for choosing an appropriate behavior
B) a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
C) conditioned learning results when a stimulus that is paired with another stimulus that elicits a known response serves to produce the same response when used alone
D) the kind of learning most characteristic of human beings is problem solving, which enables individuals to gain some control over their environment
E) each aspect of the marketing mix must reinforce the others if cues are to serve as the stimuli that guide consumer actions in the direction desired by the marketer
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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6 years ago
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dorean Author
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6 years ago
Thanks
Cdfields
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Yesterday
Thanks for your help!!
apelton
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2 hours ago
Brilliant ツ
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