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2 years ago
The reason that many products fail when marketed in a foreign country is ________.
A) many companies do not insure their products against theft
B) many companies assume that if a product is a success domestically, it will be accepted anywhere
C) marketers do not go through enough enculturation education
D) country of origin effects
E) marketers' use of localized marketing strategies negatively influence consumer preferences
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Consumer Behavior
Edition: 11th
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2 years ago
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2 years ago
B) many companies assume that if a product is a success domestically, it will be accepted anywhere
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