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Pomona Fruits, a tropical fruit grower, wants to raise awareness of the health benefits of ...

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Pomona Fruits, a tropical fruit grower, wants to raise awareness of the health benefits of ...

Pomona Fruits, a tropical fruit grower, wants to raise awareness of the health benefits of pineapples in order to spur sales of its produce. Pomona buys a full page in a women's health magazine and pays a nutritionist to write a complementary article highlighting tropical fruits, including pineapples. This is an example of ________.
A) broadcast media
B) an advertorial
C) buzz marketing
D) product placement
E) an infomercial

Textbook

Consumer Behavior

Edition: 11^th

Authors: Schiffman, Wisenblit

Read 79 times

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Jean C.

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