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In the CLEANER MINI CASE, Oopsy All Gone's assertion that it is the best cleaner available is an ...
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In the CLEANER MINI CASE, Oopsy All Gone's assertion that it is the best cleaner available is an ...
In the CLEANER MINI CASE, Oopsy All Gone's assertion that it is the best cleaner available is an example of ________.
A) a verifiable fact
B) puffery
C) a scientific claim
D) deceptive advertising
E) stimulus generalization
Textbook
Consumer Behavior
Edition:
11
th
Authors:
Schiffman, Wisenblit
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