Which of the following are NOT activities typically associated with geodemographers?
a. Conducting primary research
b. Tabulating census and other data for geographic areas
c. Updating census data through statistical extrapolation
d. Performing detailed analysis of census data
e. All of these are typically associated with geodemographers.
Question 2Although sales promotion can attract attention and motivate trial purchase, it is rarely used for new brand introduction because advertising controls that aspect.
Indicate whether the statement is true or false
Question 3Changes in the context or organization of information in consumers' long-term memories is known as ____.
a. perception
b. comprehension
c. learning
d. exposure
e. attention
Question 4When creating their business model Internet marketers must choose a single, specific revenue model.
Indicate whether the statement is true or false
Question 5A marketing manager has discovered that relevant, internal secondary data don't exist to support a decision process. The next step the manager should take is to
a. look for external sources for the relevant data.
b. see if good data can be obtained from published sources.
c. begin a primary data collection effort.
d. All of these are correct next steps.
e. Both a and b are correct.
Question 6Historically, more money has always been spent on sales promotions than on advertising.
Indicate whether the statement is true or false
Question 7Information in long-term memory is organized into coherent and associated cognitive units called ____.
a. networks
b. content links
c. perceptual fields
d. schemata
e. focal nodes
Question 8A value proposition describes the value created for all customers who purchase this type of product.
Indicate whether the statement is true or false
Question 9The main disadvantage of data furnished by standardized marketing information services over user-collected primary data is standardized data
a. may not always fit the specific needs of the user.
b. is generally more costly than primary data.
c. is generally less accurate than primary data.
d. is hard to locate.
e. is only available in hard copy formats.
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