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elpkiosk elpkiosk
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6 years ago
In the CLEANER MINI CASE, the product placement will be more memorable if it is ________, but will have a greater impact on consumption if it is ________.
A) overt; covert
B) in a children's show; in a show aimed at adults
C) prominent; subtle
D) in a show aimed at adults; in a children's show
E) subtle; prominent
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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