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Home Q & A Board Other Fields Homework Help Business Marketing
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elpkiosk elpkiosk
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6 years ago
________ include written concept statements, drawings, photos of new products, actual product samples, and rough renditions of ads that help respondents express their inner thoughts and encourage a more precise or accurate response to what is being investigated.
A) Consumer panels
B) Complaint analyses
C) Mystery shops
D) Cluster samples
E) Stimulus materials
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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elpkiosk Author
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#2
6 years ago
Extremely helpful
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