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elpkiosk elpkiosk
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6 years ago
The ________ is the most popular form of attitude scale because it is easy for researchers to prepare and to interpret, and simple for consumers to answer.
A) Likert scale
B) behavior intention scale
C) rank-order scale
D) semantic differential scale
E) customer value profile
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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6 years ago
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elpkiosk Author
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#2
6 years ago
Such a reliable source, thank YOU
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