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elpkiosk elpkiosk
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Posts: 930
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6 years ago
In the PRICE SURVEY MINI CASE, question #3 measures response on a ________.
A) bipolar preference scale
B) rank-order scale
C) semantic differential scale
D) behavior intention scale
E) Likert scale
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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6 years ago
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elpkiosk Author
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6 years ago
Extremely helpful
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