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prodeco prodeco
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Posts: 1298
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7 years ago
One of the managers at Jenny's feels that the tide will turn against private-label brands once the economy improves. Which of the following is the best counterargument to this claim?
A) Some retailers with private brands have performed well even when the times were good.
B) A company cannot make a major business decision based on the state of the economy, which moves up and down in unpredictable cycles.
C) Private brands will appeal to most budget-conscious shoppers as long as Jenny's can deliver superior value.
D) Jenny's can design strong advertising programs and take national brands head-on to maintain high awareness and preference.
E) It is easy to switch the focus to national brands once the economic environment changes.
Textbook 
Business: A Practical Introduction

Business: A Practical Introduction


Edition: 1st
Authors:
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weshonweshon
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7 years ago
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