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AllenZ AllenZ
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Posts: 663
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6 years ago
The IT department has recommended that Otto use data mining to build customer profiles and prepare business models to predict future purchasing behavior. Otto's CEO is not in favor of data mining and argues that it shouldn't be used. Which of the following statements, if true, supports the CEO's argument for NOT using data mining?
A) Data mining can build profiles of Otto's best customers and then use behavioral characteristics to identify new customers.
B) Data mining is helpful to salespeople as it can identify customers who would benefit from an individual sales call or buying reminders for particular products.
C) Data mining can be used to track online behavior of customers by the use of cookies to identify customer interests and business needs.
D) A privacy paradox exists whereby mining personal information is intrusive but also leads to better targeting.
E) Data mining can help spot trends and patterns in customer purchases and enable the marketing department to shape advertising around these trends.
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eyemak83eyemak83
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6 years ago
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AllenZ Author
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6 years ago
Thank you, thank you, thank you!
bahajo
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Yesterday
Correct Slight Smile TY
fgarza2146
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2 hours ago
You make an excellent tutor!
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