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chrisdekok chrisdekok
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6 years ago
Which of the following statements is true concerning a corporate reputation?
A) Reputation tends to be long-lasting and hard for others to duplicate.
B) A good corporate reputation can be a strategic resource.
C) There is a positive relationship between corporate reputation and financial performance.
D) It is a widely held perception of a company by the general public.
E) all of the above
Textbook 
Strategic Management and Business Policy: Globalization, Innovation and Sustainablility

Strategic Management and Business Policy: Globalization, Innovation and Sustainablility


Edition: 14th
Authors:
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dslegendsdslegends
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6 years ago
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chrisdekok Author
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6 years ago
Awesome! Exactly what I wanted.
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