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chrisdekok chrisdekok
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6 years ago
In licensing arrangements
A) the licensee might become a competitor to the licensing firm.
B) companies should never license their distinctive competencies.
C) companies can be aided in entering new countries directly.
D) the licensee can gain technical expertise.
E) all of the above
Textbook 
Strategic Management and Business Policy: Globalization, Innovation and Sustainablility

Strategic Management and Business Policy: Globalization, Innovation and Sustainablility


Edition: 14th
Authors:
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dslegendsdslegends
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6 years ago
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chrisdekok Author
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6 years ago
Awesome! Exactly what I wanted.
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