People often make decisions on the basis of mental accounting. One facet of this accounting is ...

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People often make decisions on the basis of mental accounting. One facet of this accounting is ...

People often make decisions on the basis of mental accounting. One facet of this accounting is making a decision based on the way a problem was posed. This is called ________.
A) framing
B) the sum-cost fallacy
C) loss aversion
D) positioning

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