Sports marketers would use an individual’s _____ profile and the likelihood of participating in a ...

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Sports marketers would use an individual’s _____ profile and the likelihood of participating in a ...

Sports marketers would use an individual’s _____ profile and the likelihood of participating in a particular sport.
a.   personality
b.   motivational
c.   social needs
d.   esteem needs
e.   both b and d

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