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6 years ago
Katherine, a channel manager with a shoe manufacturer, recently learned that prices in the channel are higher than desired by end-users. Katherine most likely used a(n) ________ to determine this information. 
A) normative profit share
B) gap analysis template
C) segmentation grid
D) efficiency template
E) make-or-buy channel analysis
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
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!Hachi!!Hachi!
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noise Author
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6 years ago
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