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noise noise
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6 years ago
The primary purpose of auditing marketing channels is to ________.
A) evaluate the long-term service output solutions established by the manufacturer 
B) assess each channel member’s ability to provide service outputs efficiently
C) examine the necessity of service intermediaries in the overall channel 
D) identify the short-run service output demands of targeted markets
E) determine how to modify and shorten the channel structure
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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!Hachi!!Hachi!
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6 years ago
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noise Author
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6 years ago
Thanks!!!
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