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noise noise
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6 years ago
Gomez Ford maintains a Web site that provides car shoppers with the prices and specifications of all the cars the dealership has in stock. Car shoppers can also negotiate with Gomez salespeople via e-mail to get the best deals on cars. By offering customers the ability to gather information and negotiate online, Gomez Ford has most likely ________.
A) reassured channel partners
B) offered branded variants
C) modified the channel format
D) increased transaction costs
E) engaged in niche marketing
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
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!Hachi!!Hachi!
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6 years ago
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