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Z-Mart, the nation’s top grocery store chain, requires suppliers to perform bulk breaking ...

Z-Mart, the nation’s top grocery store chain, requires suppliers to perform bulk breaking activities that vary from store to store. Bulk breaking is both costly and time consuming for suppliers, but the implied threat of being dropped from Z-Mart’s approved vendor list influences suppliers to comply. What type of power is Z-Mart most likely using?
A) reward
B) coercive
C) expert
D) referent
E) legitimate

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Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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