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darthmouse darthmouse
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6 years ago
Which statement about balancing power is most likely FALSE? 
A) High mutual power gives channel members more ability to achieve high levels of value.
B) Channel outcomes rely on the balance of power in a given relationship.
C) Power is a property not of an organization but of the relationship.
D) Power assessments should focus on unmediated bases and costs. 
E) Interdependence is synonymous with high mutual power.
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
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krelinkrelin
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6 years ago
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darthmouse Author
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6 years ago
Ty
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